Building
a strategic brand identity

You’re a designer.
A creator. A visionary.  An artist at heart.

You dream in pixels, have a complicated relationship with Open Sans, and you judge restaurant menus solely by their font choices.

You design stunning ads, sleek brochures, killer websites, scroll-worthy emails, posters, banners, truck wraps.

But then your client says,
“Can you create our logo?”

You’ve done logos before.

You have a trial and error process. 
You know what works and what doesn't. 
But Confidence? She left the chat.

your process?
part strategy. part guesswork.
part waiting on “thoughts”

they love it.

just a new icon. new colors. new font.

4 rounds later
(once you kind of hate it),
they approve.

What if I told you that in just 3 short sessions that entire narrative could change?

Course Structure (01)

The Branding Crash Course for Designers

A no-fluff, practical mini-course that teaches you how to confidently build brands from the ground up.

3 classes. 45 minutes each + Bonus Q&A Session

CLASS #1

Intake & Strategy

Learn how to ask the right questions and craft a high-level creative brand strategy that actually informs your design.

CLASS #2

From Brief to Logo

Step-by-step guidance to turn abstract ideas into strong, scroll-stopping logo concepts with meaning behind them.

CLASS #3

Present & Refine

Package your thinking, present with confidence, and handle feedback without spiraling into endless revisions.

All with one goal in mind:

To present one logo only,  strategic, confident, and backed by process, so you can skip the guesswork and the revision spiral.

+ Bonus Project

Optional follow-up project (with my personal feedback) to put everything into action

Testimonials (02)

From the People Who’ve Lived It

Taking Rassi’s course completely changed the way I approach branding. Before, every project felt overwhelming—I was constantly second-guessing myself and unsure if I was doing things “right.” Now, I have a clear, structured process I can follow step by step, which has made a huge difference in both my confidence and the quality of my work. The quality of my designs has improved tremendously, and as a result, I was able to raise my pricing—making back my investment in the course many times over. This course didn’t just teach me branding; it gave me a system I trust.

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Chany Katz

Graphic Designer

I’m working as a logo/brand designer and after being in the live classes I’ve learnt how much details goes into branding. I go back to the recordings constantly for clarity in the branding process. Honestly I don’t think I’d have a the vaguest idea what to do other wise. I’ve taken other branding and design courses but none where as thorough and clear as this one. Thank you so much!

Shira Goldberg

Graphic Designer

Every time I start a branding project I thank Rassi a million times. She taught me a clear process from start to finish, with exact steps tha made it seem simple. I now charge more per project, and deliver higher quality branding.

Abstract geometric logo with a red angled shape, two overlapping purple petal-like shapes, and a blue circle on a dark circular background.

Leah Farkas

VividVue Designs

Rassi provided my team with great value. From the brand creation process to tools for ideation, I’d recommend it to any designer.

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Eli Basch

Day3 Media

I’ve been doing branding for a while, but Rassi’s course went above and beyond. Rassi overdelivers. Her grounded, strategic approach helped me refine my process even further. She guides you through every step of a full branding project, and I left feeling inspired and ready to push forward. Totally recommend!

Stylized letter B logo in dark blue on a white background.

Chumie Friedman

Brandchamp Studio

The branding crash course opened me to a new world of knowledge and expertise. It helped me reach levels I never imagined I’d reach! Rassi went above and beyond and showered her abundance of knowledge on how to build out a brand from start to finish! It is underpriced - in my opinion! Worth every dollar!

Chani Gorelick

Graphic Designer

Pricing (03)

You give:

3 sessions, your creative brain, and $699

You gain:

A repeatable practical process, design confidence, and thousands of dollars of value

$699

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This isn’t fluffy feel-good theory that sounds smart but leaves you blinking at a blank Illustrator artboard, realizing “clean and modern” somehow gave you nothing to work with.



This is: do this, then this, then this
and walk away with a brand that actually works, (for you and your client) and holds its own next to the big-league stuff.

Build for You (04)

Who this is for?

01.

In-house designers

who keep getting handed branding projects and want a process that doesn't depend on rounds of guessing.

02.

Freelance designers

tired of presenting 3 options and hoping one sticks who want to walk into client calls with one logo and the confidence to back it.

03.

Agency owners and design leads

who want their team running on a tighter, more repeatable branding workflow (less ping-pong, less scope creep, less “can we see one more direction”).

Basically: anyone who can already design — and now wants the system behind it.

About me (05)

Hi, I’m Rassi

Founder of Vibe Studio, a branding and web microagency that helps startups and small businesses figure out who they are and what they should look like

Almost 100 brand identities in, and most ship with zero rounds of revisions.

This course is the process I use. 40+ designers have taken it — some in-house, some freelance, some running small agencies. All of them wanted the same thing: a tighter process so projects stop dragging.

That's it. That's the whole pitch.

FAQ (06)

Questions? Let’s clear them up

How much time do I need to commit?

I'm an in-house designer / freelancer / agency person — is this for me?

Do I need any specific software?

Will I get personal feedback?

Is this for copywriters?

What if I have a question that's not here?

Instant access to all 3 classes the moment you enroll.

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